Search engines have evolved to change the way we shop. Search engine results now showcase products so customers can choose from different platforms in one place. How can you showcase your products too? How can you use SEO to grow the traffic to your shop? WooCommerce SEO plugins are the way to go. This article will help you compare different plugins that do the job so you can pick the one that fits your needs the best. 

TL;DR: Different WooCommerce SEO plugins handle different aspects of SEO (like improve speed) but very few plugins that do it all. Amidst that short list, All In One SEO is great for WooCommerce beginners that want easy-to-use tools. Yoast WooCommerce SEO is ideal for more expert users. 

There are different factors that go into making a site SEO-friendly. It needs to use relevant keywords. Images and URLs need to be optimised. The site has to be fast because speed affects ranking. Broken links are bad news, and this means that all links on your site have to be functional. 

There are plugins that specialise in each of these requirements. But, in this list, we are going to take a look at plugins that can do them all. We’re looking for powerful SEO solutions that are designed for WooCommerce sites. 

5 best WooCommerce SEO plugins

All the plugins in this list will take care of all the technical aspects of SEO. But we are going to focus on the features that are specifically designed for WooCommerce sites. Can it optimise product images? Will it add product identifiers (globally recognised codes that identify a product) to search results? Will it help with product titles and descriptions? Can it add schema or code that helps a search engine understand your page. With these burning questions in mind, let’s get started.  

All in One SEO

AIOSEO optimises your e-commerce shop for increased organic traffic. It shares suggestions on how to improve your product listings and improve the shopping experience of your customers. It gives you actionable changes to make your product titles, images, and descriptions better. It’s easy. It’s intelligent. It’s powerful. 

How can the plugin help you?

• Provides data to improve local SEO
• Conducts on-page analysis
• Detect critical errors
• Adds alt tags to product images

Price: 3 plans that start from $49.60 a year

Pros	Cons
Easy setup with Setup Wizard	Customer support not available on the free tier
Easy-to-use interface	The integration with the Google Search Console can be better
Optimises videos too

WooCommerce SEO by WordLift

WooCommerce SEO by WordLift is a plugin that acts as a catalyst for your growth. It has features like automatically generating FAQs that improve the user experience. FAQs can also appear on Google search results, bringing more eyes to your WooCommerce site. It also helps with internal linking and navigation. All of these are ways to help either make Google or a customer discover your online store. 

How can the plugin help you?

• Adds context card for products
• Conducts on-page on product pages 
• Makes adding FAQ schema easier
• Improves internal linking structure
• Tracks search rankings
• Adds a product navigator

Price: $79 a year

Pros	Cons
FAQ generator that drives traffic	Little difficult to set up
Easy to use once set up
Great support team

Yoast WooCommerce SEO

Yoast has been a longstanding stalwart for WordPress SEO, and the plugin works really well with any WooCommerce site. However, the Yoast WooCommerce SEO plugin is the added boost that your shop needs to sell on search engines. It unlocks tools and features that are designed for product-specific SEO. Even if you decide against this plugin, we recommend you check out the free version of Yoast. If you’re a beginner, they have tutorials that can teach you everything you need to know. 

How can the plugin help you?

• Provides data on product listings
• Displays a preview of Google Listings
• Adds product identifiers 
• Provides product-specific SEO analysis
• Provides tools to improve navigation
• Tracks page speed

Price: $79 a year 

Pros	Cons
Packed with powerful features	A little overwhelming for beginners
Proofreader feature is great
Improves readability

Rank Math

Rank Math offers your shop a competitive edge over other businesses. It has a tonne of features and tools that are designed to give your products the spotlight it deserves. It helps make your shop SEO-friendly and optimises your content to feature high on Google. It’s easy to set up and has an intuitive interface. But much like Yoast, there are so many features that are significantly advanced. 

How can the plugin help you?

• Offers AI-generated suggestions
• Gives advanced SEO analysis
• Advanced Google Index Stats
• Tracks your rankings
• Tracks position history
• Makes it easy to add product schema
• Helps with local business schema

Price: Free version and Pro plans that start from $59 

Pros	Cons
Easy setup with Setup Wizard	Overwhelming amount of information and features
Easy-to-use interface
Great AI content generator

SEOPress Plugin

SEOPress plugin is a new but feature-packed tool to drive traffic to your site. It’s a complete SEO solution that is WooCommerce-ready. This means that it is designed to not only help your content earn clicks but optimises your product pages too. It also integrates really well with other tools like Microsoft Clarity and Google Analytics to track your audience. 

How can the plugin help you?

• Setup easily with Installation Wizard
• Analyses page content
• Shows Google previews
• Shows social media previews
• Integrates with Microsoft Clarity
• Helps you disable crawling on product pages

Price: Free version and premium SEOPress versions start $49 a year

Pros	Cons
Great customer support	Not as easy-to-use as the other plugins on this list
Single licence can be used on unlimited websites
Easy setup

What features to look for in a WooCommerce SEO plugin?

SEO plugins start a chain reaction of improvement. They start by optimising your site’s structure, content, and images. This, in turn, helps Google understand what your site is about and its relevance to a topic. Users will now be able to find your site when they look for something specific. More eyes on your site, the more likely they are to buy from your shop. So what does a WooCommerce SEO plugin need to have? The following is a list of WooCommerce-specific optimisations that you should be on the lookout for:

• Features: An SEO plugin needs to be able to handle redirections, generate sitemaps, build schema, conduct an analysis of content, add breadcrumbs, track performance, etc. These are essentials to managing a site that remains relevant and brings in traffic.
• Content Analysis When talking about features, we’re referring to the ability of the plugin to help with optimising product pages, with limited manual intervention. For example, can it add meta descriptions or provide insights on optimising descriptions, titles and images.
• Integrations with Google Analysis: Google Analytics is a powerful tool in tracking traffic. In partnership with yor SEO plugin, you can easily optimise your site for your consumers. But, does the plugin integrate with the tool? Can you populate all your SEO data on the dashboard?
• Schema: Schema are pieces of code that help Google understand what the content on the page is? Some plugins can auto populate product data like titles and descriptions. This makes it far easier for beginners with no coding experience.
• Ease of Use: How easy is it to set up? How quickly can you add the necessary schema? How good are the insights into optimising your pages? This is especially necessary for beginners.
• Support: Does it have a good support team? How quickly do they respond? Is it easy to get in touch with them? Are they able to give you actionable solutions? We recommend checking out the reviews for the plugins to find out.

What else can help your WooCommerce site?

Once you’ve picked the right WooCommerce SEO plugin, what is next? There is a lot of work, like backups and security, that goes into managing a WooCommerce site. Here are our best solutions: 

1. Backups: Taking a backup is an often forgotten necessity in site maintenance. But it’s the superhero that comes to the rescue if your site crashes. We recommend taking frequent and real-time backups of your WooCommerce site so that you never lose an order or piece of customer data. A plugin like BlogVault is your best bet and does it all automatically. 

1. Security: Security refers to the ability to be able to scan for, clean, and prevent malware attacks. A plugin like MalCare can do all of it. It helps you scan and clean malware in minutes. It also has a powerful firewall that protects your site from future attacks. 
2. Design: Having a site that looks beautiful is crucial for user experience and using a page builder plugin is the cheat code to getting there. You can transform your entire site in minutes with a page builder like Elementor. We have an article teaching you how to use Elementor with WooCommerce. We’ve also compared Elementor with its top competitors: Gutenberg, WPBakery, Beaver Builder, and Divi. 
3. Speed: Speed is an important factor in Google’s algorithm. Slow websites deter customers from your site. Fast sites offer a far better consumer experience. Google takes this into consideration and ranks faster sites higher than slower ones. We recommend using a speed plugin like Airlift to improve the speed of your site. It optimises your site for speed in just minutes. 
4. Traffic insights: Another aspect of SEO is being able to track your traffic. We have an article on integrating your site with the Google Analytics plugin that we recommend you checkout. 
5. Payment gateway: Depending on how you want to accept payments and where you want to sell from, you will need to find the best payment gateway for your site. We suggest you check out our article on the best payment gateways or find out how to integrate your site with PayPal, Stripe, or ApplePay. 

Final thoughts

If you’re looking for a plugin that gives you advanced analytics and SEO tools, Yoast WooCommerce SEO is the way to go. If you’re a beginner that is starting from the basics, All in One SEO is an amazing WooCommerce SEO plugin. Either way, they will help you achieve your goal of increasing traffic to your site.

FAQs

1. Which is the best WooCommerce SEO plugin?
   
   Yoast WooCommerce SEO is the best WooCommerce SEO plugin because it is packed with so many tools that are designed to make product specific optimisations. It provides advanced insights into your content and traffic as well. 

2. Is WooCommerce good for SEO?
   
   WooCommerce, when paired with SEO plugins like RankMath or All in One SEO, can make your e-commerce website rank really well. The plugins are easy to install and set up and give you the tools to optimise your product pages and content. 

3. Which plugin is best for SEO?
   
   YoastSEO is a great SEO plugin for your WooCommerce site. It automates some improvements and gives you feedback so you can maintain a site that ranks well on search engine results. 

4. How do you optimise your WooCommerce site for SEO?
   
   WooCommerce sites can be optimised with SEO plugins that improve product images, titles, descriptions, and site navigation. 

5. Is there a free SEO plugin?
   
   Rank Math is an amazing SEO plugin that has a free and a premium version. They’re both great and promise to help your site